Time to rev back up your live event marketing efforts. It seems to me that most organizations have forgotten some of the key activities needed to drive a successful event. “Just put it out on all our social outlets. Have the sales team invite customers.” These are just a small part of what’s needed to have a great event. I liked this article from Send Pulse as a reminder of why we do events.
Event marketing importance boils down to growing your credibility. Partners and customers get a chance to interact with a brand in person and find it more trustworthy. This makes events a golden networking opportunity. 75% of business owners say that the chance to make useful contacts is their primary reason for participating in events.
Holding or attending events is a powerful part of a healthy lead acquisition strategy. Large business meetings gather an audience which has an interest in your field, product, or new opportunities in general. Chances are the attendees will become warm leads and loyal customers later on.
Events are an excellent opportunity to boost customer loyalty. People visit conferences or seminars not only to make contacts and absorb new knowledge but also to get away from their routines and have a good time. Such positive experiences create a strong emotional connection with a brand.
There’s so much more to consider. Let us help you with your next event. We have some really innovative ideas.