Finding great employees is notably the one thing that keeps CEO’s up at night. In many cases, companies pay little attention to how they appear to recruits – just posting openings in a selected area of their site. However, its important to share the culture of your company and tell the real stories of your current employees.
Here’s a couple great ideas I found in an article on 4 Corner Resources:
Video Recruitment Strategy Tip #1: Make Your Employees the Hero
When an in-demand candidate is in the early stages of your hiring process, they’re looking for information to help them answer one question: what is it really like to work at this company? Who better to answer that question than the people who actually work there?
To produce an authentic recruitment video, put real employees front and center rather than using actors. Capture day-in-the-life footage that shows how they do their jobs. Conduct testimonial-style interviews where they share their experience working for your company in their own words. You might even tap your employee base for video ideas, like running a contest to come up with the concept for your next recruitment video (which is a great way to engage your employees, too).
Video Recruitment Strategy Tip #2: Tell Real Stories
It’s been true since the earliest days of mankind: people latch onto stories. It’s simple biology. Scientists say our brains are hard-wired to connect with information that’s conveyed in a narrative format, and more specifically, narratives that are told through the eyes of a protagonist.
Use your recruitment video to take the viewer on a journey that has a beginning, middle, and end. This might include sharing how one of your teams worked together to overcome a challenge, showcasing how an employee went above and beyond to solve a problem for a customer, or taking the viewer behind the scenes at a company event, to name a few ideas.
Whether it’s satisfaction, passion, inspiration, humor, or some other emotion, your story should make the viewer feel something. Stories help set you apart in the monotonous grind that is job hunting, while evoking an emotion makes your company memorable.
Contact me if you want to get started on your next content project.