Importance of Event Marketing
Time to rev back up your live event marketing efforts. It seems to me that most organizations have forgotten some of the key activities needed to drive a successful event. “Just put it out on all our social outlets. Have the sales team invite customers.” These are just a small part of what’s needed to
Tips for Running a Successful Video Blog
Clearly organizations must have a video strategy today in order to keep their prospect funnel full. Due diligence is mostly online now and most shoppers draw a conclusion of your business based on your site. (Is your last blog post from 2017? Is your site friendly across all platforms? Etc.) Audio is one of the
How to Use Video as an Innovative Recruitment Strategy
Finding great employees is notably the one thing that keeps CEO’s up at night. In many cases, companies pay little attention to how they appear to recruits – just posting openings in a selected area of their site. However, its important to share the culture of your company and tell the real stories of your
Recent Work
Our Emmy-award winning team has collected accolades for content creation and production. We put the same effort into our events, creating memorable experiences that drive a predetermined end result. Take a look at some of our work.
Economic Development
Peachtree Corners
Recently the city of Peachtree Corners, located in the Atlanta metro area, embarked on an innovative and bold initiative to create a first-of-its-kind smart city and autonomous vehicle living laboratory. This lab is a place where advanced vehicles and technologies of all kinds come to be tested and perfected in an open and unchoreographed environment.
Commercial
Chevy
Corporate Videos
General Reel
Attention to detail is the essential skill of our content creators and producers. This video illustrates how we work with clients from the local retail outlets, real estate firms and even national organizations associated with people like President Jimmy Carter. In the end, it’s about quality and results.
Narratives
Promotional Documentary
Present yourself as THE expert. Be THE thought leader in your business category. Tell a compelling story that shows your organization in a positive light. Subliminal messaging is the future and our team can show a variety of ways to illustrate how to dominate your business category with narratives that create action.
Want to see how we help companies with Content on Demand?
Event & Production Services
We are proud to work with some of the top companies and organizations in the country. From the creation of podcasts, videos and articles to integrating digital with live events, KRD Collective can boost your bottom line.
Events
Events should drive action.
KRD Collective collaborates closely with our clients to understand the desired action upon the completion of the event. We start “from the back” and work our way forward to determine how best to raise post event engagement. We have organized hundreds of events around the Southeast and our clients keep coming back for more.
Production/Content
Content should drive action.
Most organizations have digital “ghost-towns” on their websites and social media platforms. Becoming invisible to customers, prospects, employees and recruits is no longer an option. KRD Collective helps organizations reverse course with cost efficient ways to create content that drives revenue and retains/recruits employees.
Want to find out how we can work together?
Founder
Randy Davidson is the CEO and founder of KRD Collective. A serial entrepreneur, Randy has launched several businesses in the last 20 years and steered each one to liquidity events. His most recent divesture was CEO NEWS, a media company with online publications throughout Georgia and South Carolina. After the sale of the business, he continued to work with the CEO team on content strategy and ROI initiatives. This experience furthered his knowledge of digital content creation leading him to launch KRD Collective. Read more about us.
